Combining

The Science of Sight
With The Art of Vision

focused on providing you with better vision, for life.
delivering quality eye care centered around your needs

Welcoming all patients from Winston Salem, the Piedmont Triad and surrounding communities.

At IdealEyes Optometry, we make it our mission to provide personalized eye care and a variety of affordable and stylish eye wear options to everyone who walks through our door. With our compassion, experience and state-of-the-art technology, you will receive the care you expect and deserve each and every time you interact with our providers and staff.

young woman in optic store choosing new glasses with optician
Optician offering a customer a choice of different glasses
Happy senior couple choosing together eyeglasses frame in optical store
wating room

the promise we make

Your partners in eye care,
Dr. McAllister and Dr. Cash.

Dr. McAllister, Dr. Cash, and the staff at IdealEyes Optometry are dedicated to providing accessible and welcoming vision care at an affordable price. With over 50 years of combined experience, our practice is proud to provide exceptional optometric services to Winston Salem and the surrounding areas.

From comprehensive examinations to the diagnosis and treatment of various eye diseases and conditions, patients who visit IdealEyes Optometry will always be guaranteed a quality patient experience.
To learn more about how we can help your vision, please call our office at 336-777-1722.

"We are proud to treat our patients on a first-name basis."

Dr. Lisa McAllister and Dr. B. Keith Cash

The Science of Sight

Eye Care Services & Disease Management

Composed of over 2 million working parts, the fastest and most active muscles in the human body, and over 1 million nerve connections to the brain, the eye is the most complex organ we have, second only to the brain. With over half of the brain dedicated to vision and 80% of our memories determined by what we see, keeping your only set of eyes healthy is critical. The good news is that 80% of vision problems can be prevented, and at IdealEyes, that’s exactly what we aim to do. Leveraging our experience and state-of-the-art diagnostic imaging technologies, we successfully treat the myriad of acute and chronic conditions that can affect your vision.

A warm and inviting office setting for the entire family.

100% compassion

Achieving optimal eye care combines the science of sight with the art of vision. Our team will always work with you to help find the best solution that fits your needs and budget.

#1 Optical Shop

At IdealEyes Optometry, our staff takes great pride in offering the latest frames and name brands to provide our patients with the best eye care possible in Winston Salem, NC.

10+years of experience

Our goal is to provide you and your loved ones with comprehensive optometry services through the use of the latest diagnostic technology and optical equipment.

The Art of Vision:

Quality Eye Wear

Make no mistake, there is an art to helping you achieve your best vision. If all it took was determining a few measurements and deciding if “1” or “2” is better, an app on your smartphone would be all you need. Whether it’s your hair stylist or heart surgeon, experience, attention to detail and an understanding of your unique needs ultimately make the difference. Don’t trust your vision to just anyone. At IdealEyes, we make it our mission to ensure that you have the perfect glasses and contact lenses based on your individual needs, and that’s why our patients trust us to be the best.  

about your optical providers

Proud to deliver quality eyecare centered around your needs.

The staff at IdealEyes Optometry believe that everyone deserves a personalized, one-on-one experience at all times. Our office couples passion and experience with the latest optical equipment and technology. You will always play an active role in your treatment plan at our office. Please call us at 336-777-1722.

Affordable

CARE

Reception area

Promotions & Specials

We offer many special promotions, rebate programs, and package options.

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Insurance

Our office accepts many of the most popular medical and vision insurances.

Price Transparency

When it comes to healthcare and your vision, quality matters!

Patients Love Us!

offering eyecare solutions

for patients of all ages